Of course, we now know just how unsustainable those franchises ended up being.
It was the best of times, it was the worst of times, and it felt like the momentum was never going to give out. Everyone started hoarding plastic instruments, every game store started up local and regional tournaments, a 16-year old named Blake from North Carolina dropped out of school to play the game full-time. Music game mania hit its fever pitch in 2007, with the dual release of Guitar Hero 3 and Rock Band.